We began the project by creating three distinct moodboards, each inspired by different aspects of Maria’s story, style, and aesthetic preferences:

• Direction 1: Soft Elegance
  A delicate and refined direction using nude tones and warm neutrals, paired with clean, high-end typography. This route conveyed calm sophistication and timeless appeal.
  
  
• Direction 2: Bold Sophistication
  A more polished, modern feel featuring a silver and soft pink palette, with structured layouts and editorial-style type. This direction leaned into professionalism with a feminine edge.
  
  
• Direction 3: Minimalist Modern
  A confident, contemporary approach with a maroon-accented color scheme, minimal composition, and bold contrasts. This concept felt sleek, assertive, and clean.
  
  

After reviewing all three we decided to combine a blend of Direction 1 and Direction 2. We merged the soft elegance and warmth of the first with the modern structure and color edge of the second, creating a balanced and memorable brand foundation.