Client Overview:
BoxFetti specialises in party-related products, offering everything from balloons and tableware to dress-up items. As a start-up, BoxFetti needed to carve out a presence in a competitive industry while driving online sales.

Campaign Duration

 We’ve been working with BoxFetti since day one, and it’s been over three incredible years of collaboration and growth.

Objectives

Build Brand Awareness: Establish BoxFetti as a go-to destination for party supplies, especially as a new entrant in the market.

Drive Sales Growth: Generate a measurable uplift in online sales through strategic paid ad campaigns.

Challenges

High Competition: Competing in a saturated party supplies market dominated by established players.

Start-Up Constraints: Launching with no initial online footprint or brand recognition.

Our Solution

To overcome these challenges and achieve the objectives, we implemented a multi-faceted approach:

Consistent Monitoring & Optimisation:

Creative Asset Development:

Designed visually appealing assets, including graphics and videos, to highlight BoxFetti’s broad product range and unique offerings.
Focused on vibrant and festive themes that resonate with BoxFetti’s target audience.

Targeted Campaign Launch:

Developed and launched Meta paid ad campaigns, leveraging data-driven audience segmentation to reach relevant demographics.
Focused on key buyer personas, including event planners, parents, and party enthusiasts.

Scope of Work

Meta Paid Advertising:
Designed and executed full-funnel ad campaigns, optimizing for brand awareness and conversions.

Graphic Design & Video Editing:
Created compelling visuals and video ads tailored for Meta platforms, ensuring they captured attention and drove action.

Copywriting

The copy combined playful, hook-driven language with timely seasonal themes to capture attention and spark action. Each campaign focused on fun, relevance, and clear calls to celebrate every occasion.

Results

Over the one-year period in 2024, the campaign achieved a 7× return on investment (ROI), a 1.8% click-through rate, and more than 3.5 million impressions across Meta platforms. These results highlight the consistency of performance and the impact of sustained optimisation and creative testing over time.