Pricing as a Core Part of Performance Strategy
Effective performance marketing doesn’t start in Ads Manager it starts with clarity on product economics. When pricing, margin and cost per unit are clear, it becomes much easier to set realistic targets for CPA, ROAS and media budgets.
The Product Cost & Profit Calculator gives you a structured way to align those numbers in one place, so marketing decisions are tied directly to commercial outcomes.
What You Can Do With the Product Cost & Profit Calculator
This Google Sheets template allows you to:
•Capture material, packaging, labour and overhead costs per unit
•See your true total cost per unit in a single view
•Set a target profit margin and generate a suggested selling price
•Compare your current price vs target price and instantly see the impact on margin
•Test different price points before launching new offers, bundles or promotions
It’s a simple, flexible tool that can sit alongside your existing financial models and pricing work.
How We Use These Numbers as a Performance Partner
At The Digital Peach, we use unit-level cost and margin data to inform:
•Target CPA and ROAS thresholds for Meta and Google Ads
•Product prioritisation – which SKUs are best suited for paid acquisition
•Scaling decisions, so additional spend supports profitable growth rather than just higher revenue
For brands that already have robust pricing and finance processes, this calculator is a practical way to connect those numbers directly to campaign strategy. For teams still formalising their approach, it’s a helpful starting point before committing significant budget to paid media.
If you’re looking for a performance marketing partner who thinks beyond impressions and clicks, and treats pricing, margin and media as parts of the same conversation, this is the same lens we’ll bring to your account.
