Background

Luxury One is a premium Dubai real estate developer specialising in high-value off-plan properties for international investors. The Digital Peach first partnered with the brand several years ago, building the early digital marketing foundations that helped establish their presence in competitive global markets.

After moving marketing in-house, Luxury One managed their own campaigns for a period. As competition in the Dubai off-plan property market intensified and digital acquisition costs rose, the brand re-engaged The Digital Peach to regain strategic clarity, rebuild performance infrastructure, and strengthen their international lead generation.

The Challenge

Despite operating in one of the fastest-growing real estate markets globally, Luxury One faced a familiar issue:
their campaigns were no longer attracting high-quality, investment-ready leads from key global regions.

Our initial audit highlighted three core problems:

1. Audience drift – targeting had broadened over time, diluting relevance for priority investor markets.

2. Generic creative – messaging lacked cultural nuance and wasn’t resonating with European or Asian investor psychology.

3. Under-optimised performance structures – fragmented campaign setups were reducing delivery efficiency and increasing cost per qualified lead.

The result was inconsistent lead volume, rising acquisition costs, and missed opportunities across the international property investor segment.

The Approach

We implemented a full performance marketing rebuild designed for global real estate brands. The strategy focused on three core pillars:

1. Precision Market Targeting

We refined audience segmentation across high-value regions such as Singapore, India, and Europe, leveraging platform signals and behavioural data to reach buyers most likely to invest in Dubai off-plan real estate.

2. Creative Localisation

We rebuilt all creative assets to match each audience’s investment motivations and cultural psychology.
This included adjusting visual cues, messaging angles, and value drivers to highlight what resonates for each region — from lifestyle appeal to capital appreciation and long-term ROI.

3. Performance Optimisation

Using our proprietary campaign frameworks and structured testing methodology, we rebuilt campaign architecture from the ground up.
This ensured improved delivery, cleaner data, and faster learning cycles across Meta, Google, and other performance channels.

The campaigns were repositioned to communicate both Dubai’s investment potential and Luxury One’s unique value proposition, integrating data-led targeting with emotive, trust-driven storytelling.

The Results

Within the first phase of activation, Luxury One saw a clear improvement in performance quality:

• Noticeable uplift in lead quality and investor intent

• Increased engagement across all targeted international markets

• Stabilised and steadily growing lead volume after a period of inconsistency

• Stronger alignment between creative, audience intent, and campaign delivery

While specific performance metrics remain confidential, the shift in campaign structure and creative relevance resulted in a substantial improvement in efficiency and international reach, revitalising the brand’s digital presence.

The Takeaway

This project reinforced a key principle for scaling international real estate marketing:

Strong performance in global property campaigns requires a combination of precise audience strategy, culturally intelligent creative, and continuously optimised campaign structures.

For Luxury One, partnering again with The Digital Peach marked a return to consistent, high-quality engagement from global investor audiences proving that a strategic, performance-led approach is essential when competing in Dubai’s rapidly expanding off-plan real estate market.