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A practical framework for creative direction, structured testing, and measuring what’s actually working. Built from real performance management.
Join the waitlist to get the launch date and a preview of the curriculum
Founding pricing for waitlist members
This course is for you if
Fix the foundation first! Too many ad accounts are built the wrong foundations, this alone can cost you exponentially Follow the step-by-step guide to secure you Business Manager, verify domains and correctly install the Data tracking and CAPI correctly
Strategy that scales powered by AI.
You can’t outspend a bad strategy. In this module, we show you how to plan campaigns that are structured to scale using a method we’ve developed in-house, enhanced with AI.
You’ll learn:
✔️ How to align objectives with funnel stages
✔️ Smarter audience planning
✔️ A peek into our AI-driven strategy process
✔️ How to reverse-engineer your competitors
The tools are there. We’ll show you how to think like a strategist.
This module shows you how to develop creative that not only performs, but teaches you why.
You’ll cover:
✔️ Our creative loop system: how to build, test, and improve based on real data
✔️ Writing messaging with intent not just hooks, but layered context and CTAs that align with funnel stages
✔️ Format strategy: designing ads that work across placements and objectives (yes, size matters)
✔️ Reading creative signals, knowing when to scale, pause, or pivot
✔️ Staying within Meta’s rules without dulling down your message
This isn’t use a hook and hope for the best. It’s creative with a system and a purpose.
You’ll learn:
✔️ How to test within campaigns using structured creative loops
✔️ Budgeting that follows data, not gut instinct
✔️ The key KPIs that actually drive decisions
✔️ How to analyse creative signals over time
✔️ Our lean testing method
This isn’t outdated split testing, it’s responsive campaign management built for how Meta works now.
✔️ Retargeting funnels:
✔️ When (and when not) to use Advantage+ campaigns
✔️ Templates for faster, clearer reporting
✔️ Handling unusual setups or tricky business types
✔️ Bonus resource pack to make your next launch smoother
Learn the essential foundations you need to set up Meta Ads correctly, avoid the most common mistakes, and build campaigns the right way from the start
Rachel is the founder of The Digital Peach, a performance marketing agency in Dubai specialising in structured, results-focused Meta advertising. She leads paid media strategy for brands across e-commerce, healthcare and service-based industries.
Before founding the agency, Rachel worked with global brands such as Tropicana, Evian, Walkers Crisps, L’Oréal and Dubai Tourism in a strategic and creative capacity — experience that shaped her understanding of what makes campaigns resonate and convert.
After supporting countless small businesses, she noticed the same recurring problems: incorrect tracking, broken account structures and campaigns set up in ways that were destined to fail. Meta Ads Mastery was created to fix those foundations and give small businesses a clear, structured way to run Meta ads properly before they’re ready for full agency support.
+971 58 569 4007
Location Dubai, UAE
