Client Overview

Helmii Beds is a premium furniture brand specialising in customisable beds and bedroom solutions. Helmii partnered with The Digital Peach to grow website purchases, enhance brand awareness, and build digital engagement in a competitive market.

Campaign Success

Dynamic Retargeting Campaigns:

Personalized retargeting ads achieved excellent engagement and conversions.
High-impact campaigns drove returning users to complete purchases.

Traffic Generation Campaigns:

Boosted website visibility and led to significant brand awareness growth.

Enhanced site visits by optimizing click-through performance.

Challenges Addressed

Overcoming Ad Fatigue:

Refreshed ad creatives consistently to sustain engagement.

Improving Creative Performance:

Transitioned from generic visuals to tailored ads that resonated with target audiences.

Optimising Cost Efficiency:

Focused efforts on campaigns with high ROI potential, reducing inefficiencies.

Retargeting 

Dynamic ads showcased products users viewed but did not purchase, effectively driving them back to complete their transactions.

Creative Optimisation

Deployed a mix of carousel ads, high-quality images, and short videos for diverse audience engagement.

Regular creative refresh cycles prevented performance dips due to ad fatigue.

Targeted Audience Segmentation

Leveraged Meta’s advanced tools for segmenting high-intent audiences, improving targeting precision and results.

This case study highlights a six-month period in 2024, showing the consistency of performance achieved for a beds and mattresses brand in Dubai. During this time, the campaign delivered a 10.48× ROI, a 1.77% click-through rate, and more than 371,000 impressions across Meta platforms. These results reflect the effectiveness of ongoing optimisation and creative testing in maintaining strong returns over time