Repositioning the brand to showcase authentic images of their food offering as well as injecting brand personality in order to build a stronger presence.
Objectives:
Brand repositioning through bespoke asset creation, photography and copywriting.
Challenges:
New business navigating a lockdown period.
The obvious use of stock photography was failing to connect with potential customers.
Photography and content needed to be created in a home space due to lockdown.
Highly saturated market.
Solution:
Generate a buzz through engaging content, competitions and appealing photography.