Food & Beverages

Brand Realignment - During Covid Lockdown

Description:

Repositioning the brand to showcase authentic images of their food offering as well as injecting brand personality in order to build a stronger presence.

Objectives:

  • Brand repositioning through bespoke asset creation, photography and copywriting.

Challenges: 

  • New business navigating a lockdown period.

  • The obvious use of stock photography was failing to connect with potential customers. 

  • Photography and content needed to be created in a home space due to lockdown.

  • Highly saturated market.

Solution:
 

  • Generate a buzz through engaging content, competitions and appealing photography. 

  • Bespoke photography.

  • Engaging & inclusive copy.

BEFORE/AFTER